NEXA’s involvement in Buckley’s Supermarket’s 75th Anniversary Celebrations is a multifaceted campaign that elevates the event and connects with the community on multiple levels. The team at NEXA handled signage, website design, event management, and PR, bringing a cohesive vision to life that celebrated Buckley’s long-standing presence in the community with style and professionalism.
Signage
NEXA’s work on the anniversary signage was both striking and memorable. They combined vintage elements that paid homage to Buckley’s history with fresh, modern design touches that made the store’s façade and interiors pop. The anniversary branding was consistently presented across banners, posters, and in-store displays, creating a festive atmosphere that was inviting and reflective of Buckley’s values and heritage.
Website Design
In line with the celebrations, NEXA.ie revamped Buckley’s website, bringing it up to modern standards while integrating elements that celebrated this significant milestone. The design featured a commemorative theme, with vintage photography and a timeline showcasing Buckley’s journey over 75 years. The site was also optimized for mobile and e-commerce, making it easier for customers to engage with the brand online. The website’s new design not only improved user experience but also ensured that the anniversary celebration reached a wider audience.
Event Management
For the in-store festivities, NEXA.ie coordinated a three-day event that included live music, cooking demonstrations, and a food fair, complete with prize draws and giveaways. The team’s attention to detail was evident in every aspect of the event, from crowd management to vendor coordination. They ensured a seamless flow that allowed guests to enjoy each part of the celebration, creating a memorable experience for customers and reinforcing Buckley’s place as a cornerstone of the local community.
Public Relations
NEXA.ie also handled PR for the 75th anniversary, building an effective campaign that generated excitement in the community and beyond. Through press releases, social media outreach, and targeted advertising, they effectively boosted visibility for the anniversary celebration. Their efforts ensured widespread coverage, both locally and in broader media outlets, reinforcing Buckley’s brand and drawing in new customers.
NEXA’s contributions to Buckley’s Supermarket’s 75th Anniversary were instrumental in making the celebration a success. From creative signage and a user-friendly website to exceptional event management and strategic PR, NEXA.ie delivered a comprehensive campaign that honored Buckley’s legacy while engaging the community in meaningful ways. This project reflects NEXA.ie’s ability to handle complex, multi-channel campaigns with expertise and flair.
